Consumer goods
Showing 61–75 of 106 results
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France’s “Horsegate” Scandal: Marketing Communications Addressing the Aftermath of a Food Fraud/Product Recall
8,00 $ – 50,00 $CASE STUDY. This case describes a major food fraud scandal that resulted in a much-publicized product recall.
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Tia’s Muesli: Small Dog in the Big Dogs’ Lair
50,00 $CASE STUDY. In April 2011, Hani Niayesh, owner and managing director of breakfast cereal manufacturer, Tia’s Muesli, received an unexpected phone call from the Pick n Pay Hypermarket Head Office.
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The Washing Powder Wars: Ariel versus Omo
50,00 $CASE STUDY. On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market.
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Beauty Factory: Planning a Future in a Slow Economy
50,00 $CASE STUDY. Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products.
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Anheuser-Busch InBev and SABMiller: Would Strategic Benefits Come Easily with “Newco”?
50,00 $CASE STUDY. On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accepted.
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Fiat Mio: El proyecto que acogió la innovación abierta, la participación colectiva y el uso de licencias Creative Commons en la industria del automóvil
8,00 $ – 50,00 $CASO. Este estudio de caso describe como Fiat Brasil desarrolló una plataforma colaborativa que combina participación colectiva, innovación abierta y creative commons, con el fin de desarrollar el « coche experimental futurista » llamado Fiat Mio.
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Foschini Group Ltd: Transforming HR
50,00 $CASE STUDY. Foschini Group’s (FOS) Shani Naidoo was in excellent spirits when she walked out of a two-day group strategy meeting in October 2009.
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Coca-Cola’s MDCs: Distribution Effectiveness vs Social Responsibility?
50,00 $CASE STUDY. By June 2010, The Coca-Cola Company’s (Coca-Cola) micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that traditionally had been very difficult to access.
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The Phone Shop: Growth and the Entrepreneur (Part A)
50,00 $CASE STUDY. In August 2006, the lease on The Phone Shop – a business that the Brill family had run for the past 18 years – was up for renewal.
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The Phone Shop: Growth and the Entrepreneur (Part B)
50,00 $CASE STUDY. In August 2009, Eran Brill, director of The Phone Shop (Pty) Ltd, a consumer electronic goods retailer, was about to renegotiate the lease on his Sandton City store.
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Plus d’un défi attend ce nouveau chef des ventes
8,00 $ – 50,00 $ÉTUDE DE CAS. Plus d’un défi attend ce nouveau chef des ventes : évaluer les représentants des deux entreprises, sélectionner les meilleurs, créer une seule équipe de vente attachée à une même culture d’entreprise.
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Numéric Promos : préparer et faire une présentation de vente gagnante
8,00 $ – 50,00 $ÉTUDE DE CAS. Un cas de processus décisionnel où les étudiants doivent développer une présentation de vente à un client actif dans le domaine des associations citoyennes.
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Woolworths SA : Something in the Yoghurt Mix
50,00 $CASE STUDY. In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA.
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Délocalisation internationale : où KindyBis devrait-elle produire ses chaussettes?
8,00 $ – 50,00 $ÉTUDE DE CAS. Ce cas présente une entreprise fictive, KindyBis, qui doit déterminer si elle doit s’engager dans la voie de la délocalisation et, si oui, sous quelle forme.
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Sally Williams Fine Foods: Getting to Market
50,00 $CASE STUDY. Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious.
Showing 61–75 of 106 results