Arts, spectacles et loisirs
Affichage de 1–15 sur 25 résultatsTrié du plus récent au plus ancien
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The Modern Ticketing Industry: Ticketmaster’s Past, Present, and Beyond
8,00 $ – 50,00 $CASE STUDY. The case focuses on the issues raised by the 2010 merger between Live Nation and Ticketmaster Entertainment to form the conglomerate Live Nation Entertainment (LNE).
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A Foreigner on the PGA Tour
8,00 $ – 50,00 $CASE STUDY. This case is about a fictional French-born golfer (Philip Lévy) who first achieved success on the European Tour.
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Cirque du Soleil in China: A Wake-Up Call or a Day of Reckoning?
8,00 $ – 50,00 $CASE STUDY. Set in June 2020, this case addresses the difficulties encountered by Cirque du Soleil (CdS, or Cirque) in China.
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The Revolt
8,00 $ – 50,00 $CASE STUDY. While there is an opportunity to extend the highly successful U.S. tour of the Alegria show, the cast and crew are threatening to go on strike.
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The National Hockey League (NHL)
8,00 $ – 50,00 $CASE STUDY. This case profiles the National Hockey League (NHL), the most prestigious professional hockey league in the world.
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Dethronement in the Golf Ball Industry
8,00 $ – 50,00 $CASE STUDY. This case looks at the dethronement of Titleist, a dominant player in the golf ball industry.
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East Meets West in the LPGA
8,00 $ – 50,00 $CASE STUDY. Despite major achievements due largely to the internationalization process launched in the late 1990s that had helped transform the LPGA from a U.S.-based to an international tour, in 2019, the LPGA faced important challenges.
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Internationalizing a Sports Agency
8,00 $ – 50,00 $CASE STUDY. This case describes the internationalization of Pro-G Sports Management, an agency representing professional golfers in Europe and aiming to penetrate the hypercompetitive U.S. market.
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Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?
8,00 $ – 50,00 $CASE STUDY. Providing a stimulating organizational context and actual data, the case puts students in a real-life situation where they must screen markets based on both quantitative and qualitative criteria.
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Patreon and Arts Funding
8,00 $ – 50,00 $CASE STUDY. The objective of this case is to make students think about the problem of funding artists and thus various possible business models in the arts.
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Pretty Lights and BitTorrent Bundles
8,00 $ – 50,00 $CASE STUDY. The case serves as a springboard for exploring issues related to the monetization of music, copyright, and the marketing of cultural offerings.
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Geneviève Salbaing and the Story of Ballets Jazz Montréal: Dancing to the Rhythm of Time
8,00 $ – 50,00 $CASE STUDY. This case highlights the role of organizational entrepreneur Geneviève Salbaing in the creation, development and internationalization of Les Ballets Jazz de Montréal (BJM).
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The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success
8,00 $ – 50,00 $CASE STUDY. Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.
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Tour Planning at Cirque du Soleil
8,00 $ – 50,00 $CASE STUDY. Louise Murray, Vice-President of Tour Planning and Partnerships at Cirque du Soleil, has been informed that the company has received two unsolicited partnership proposals to present a show in Istanbul, Turkey. Both offers are serious and the projects are potentially interesting.
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Visioning Information Technology at Cirque du Soleil
8,00 $ – 50,00 $CASE STUDY. The case describes Information Technology at Cirque du Soleil in 2000, when a new Chief Information Officer was hired.
Affichage de 1–15 sur 25 résultatsTrié du plus récent au plus ancien