Arts, spectacles et loisirs
Affichage de 1–15 sur 27 résultats
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A Foreigner on the PGA Tour
8,00 $ – 50,00 $CASE STUDY. This case is about a fictional French-born golfer (Philip Lévy) who first achieved success on the European Tour.
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Cirque du Soleil in China: A Wake-Up Call or a Day of Reckoning?
8,00 $ – 50,00 $CASE STUDY. Set in June 2020, this case addresses the difficulties encountered by Cirque du Soleil (CdS, or Cirque) in China.
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The Revolt
8,00 $ – 50,00 $CASE STUDY. While there is an opportunity to extend the highly successful U.S. tour of the Alegria show, the cast and crew are threatening to go on strike.
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The National Hockey League (NHL)
8,00 $ – 50,00 $CASE STUDY. This case profiles the National Hockey League (NHL), the most prestigious professional hockey league in the world.
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Dethronement in the Golf Ball Industry
8,00 $ – 50,00 $CASE STUDY. This case looks at the dethronement of Titleist, a dominant player in the golf ball industry.
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East Meets West in the LPGA
8,00 $ – 50,00 $CASE STUDY. Despite major achievements due largely to the internationalization process launched in the late 1990s that had helped transform the LPGA from a U.S.-based to an international tour, in 2019, the LPGA faced important challenges.
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Internationalizing a Sports Agency
8,00 $ – 50,00 $CASE STUDY. This case describes the internationalization of Pro-G Sports Management, an agency representing professional golfers in Europe and aiming to penetrate the hypercompetitive U.S. market.
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Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?
8,00 $ – 50,00 $CASE STUDY. Providing a stimulating organizational context and actual data, the case puts students in a real-life situation where they must screen markets based on both quantitative and qualitative criteria.
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Patreon and Arts Funding
8,00 $ – 50,00 $CASE STUDY. The objective of this case is to make students think about the problem of funding artists and thus various possible business models in the arts.
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Montecasino: A Bluprint for Success
50,00 $CASE STUDY. In May 2012, Rob Collins, MD of Tsogo Sun Gaming, one of the major players in the South African casino industry, reflected on the success of its star performer, Montecasino.
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Pretty Lights and BitTorrent Bundles
8,00 $ – 50,00 $CASE STUDY. The case serves as a springboard for exploring issues related to the monetization of music, copyright, and the marketing of cultural offerings.
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Birdi Golf Apparel: Flying High or Swinging Low?
50,00 $CASE STUDY. In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.
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Geneviève Salbaing and the Story of Ballets Jazz Montréal: Dancing to the Rhythm of Time
8,00 $ – 50,00 $CASE STUDY. This case highlights the role of organizational entrepreneur Geneviève Salbaing in the creation, development and internationalization of Les Ballets Jazz de Montréal (BJM).
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The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success
8,00 $ – 50,00 $CASE STUDY. Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.
Affichage de 1–15 sur 27 résultats