marketing
Affichage de 16–30 sur 52 résultats
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The Washing Powder Wars: Ariel versus Omo
50,00 $CASE STUDY. On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market.
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Fiat Mio: El proyecto que acogió la innovación abierta, la participación colectiva y el uso de licencias Creative Commons en la industria del automóvil
8,00 $ – 50,00 $CASO. Este estudio de caso describe como Fiat Brasil desarrolló una plataforma colaborativa que combina participación colectiva, innovación abierta y creative commons, con el fin de desarrollar el « coche experimental futurista » llamado Fiat Mio.
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Stéphane Gagnon, peintre en bâtiment
8,00 $ – 50,00 $ÉTUDE DE CAS. Le cas montre l’évolution et les apprentissages de quelqu’un qui travaille à son compte.
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Coca-Cola’s MDCs: Distribution Effectiveness vs Social Responsibility?
50,00 $CASE STUDY. By June 2010, The Coca-Cola Company’s (Coca-Cola) micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs to even smaller outlets, enabling the company to reach markets that traditionally had been very difficult to access.
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Team Barloworld: Building a Global Brand
50,00 $CASE STUDY. The objectives of this case are to generate learning about the principles of successful sponsorship and its role as a tool in the marketing mix.
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Zest: A Driving Force in Motors
50,00 $CASE STUDY. Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa.
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Birdi Golf Apparel: Flying High or Swinging Low?
50,00 $CASE STUDY. In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.
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Woolworths SA : Something in the Yoghurt Mix
50,00 $CASE STUDY. In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA.
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Verity: In Tune with Viral Marketing
50,00 $CASE STUDY. Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album.
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Tashas Franchising: Will Service Stand in the Way of Success?
50,00 $CASE STUDY. It was a Saturday morning in April 2009 at Tashas at Atholl Square: the first Tashas that Natasha Sideris had opened, and her flagship store.
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Woolworths SA: Making Sustainability Sustainable
50,00 $CASE STUDY. In February 2009, Justin Smith, manager of the Good business journey at Woolworths, a leading South African department store, was a worried man.
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Redhill High School: Free to Build Excellence
50,00 $CASE STUDY. Mike Russell, principal of the highly academic Redhill High School in the north of Johannesburg, had had a demanding start to his day.
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The Times: Bridging the Old with the New
50,00 $CASE STUDY. It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007.
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The Diffusion of D-BOX Technology
8,00 $ – 50,00 $CASE STUDY. This case proposes an application of marketing principles related to new product introduction, with an emphasis on adoption barriers and facilitators as well as on the concept of network externalities.
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La diffusion de la technologie D-BOX
8,00 $ – 50,00 $ÉTUDE DE CAS. Ce cas propose une application des principes de marketing en introduction de nouveaux produits avec une emphase sur les barrières et les éléments facilitants à l’adoption ainsi que sur le concept d’externalités de réseau.
Affichage de 16–30 sur 52 résultats