Zest: A Driving Force in Motors

50,00 $

CASE STUDY. Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa.

Effacer

Pour acheter une License d'enseignement, vous devez vous enregistrer et être approuvé par notre administration.

Description

Zest: A Driving Force in Motors: Abstract

Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa. In 2001, its chief executive officer (CEO), James Blakemore, added variable speed drives (VSDs) to the product portfolio and, by 2009, Zest had become the fourth-biggest player in the local drives market. Now, in July 2009, Blakemore pondered his options. Should he focus on increasing market share and boosting sales? Or had the time come to diversify once more? Perhaps, he wondered, he could look at the portable generator set market. On the other hand, being strong in drives, he was tempted to expand into control systems, which would add significant value to his current product offering. He knew, though, that that would mean competing with customers, thereby jeopardising the relationships he had so carefully built up over the years.

Teaching objectives

The objectives of this case are to generate learning about the principles of successful business-to-business marketing

Informations complémentaires

Année

Éditeur

Industrie

Institution

Langue

Licence

Nombre de pages

Notes pédagogiques

Numéro centre de cas

Range de pages

Taille

Product Type

Avis

Il n’y a pas encore d’avis.

Soyez le premier à laisser votre avis sur “Zest: A Driving Force in Motors”