Nando’s Chilli Sourcing: Innovation for Social Impact: Abstract
Nando’s Chilli Sourcing: Innovation for Social Impact is a case study by Boris Urban.
In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand. The initiative had set Nando’s on the road to securing its annual requirement of ABE from traceable sources, while improving the lives of participating small-scale farmers in Mozambique and Zimbabwe. However, Jed Goldstein, programme manager of the initiative, wondered whether Nando’s could sustain ethical sourcing of ABE in a context where procurement of other goods and services continued unchanged.
This case study is intended to assist students in understanding the broad scope of social entrepreneurship and social innovation, and to increase their commitment to becoming competent in the field of entrepreneurship and social enterprise.
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