Maison Orphée: Reinventing a Business Model after a Family Succession: Abstract
In 1992, Florent Bélanger purchased Maison Orphée, a company founded in 1983 by a French immigrant who had settled in Quebec City. Recognized as Quebec’s first artisanal oil producer, Maison Orphée pioneered the production of organic products and superior quality conventional products. Over the years, combining the art of artisanal oil production with sophisticated manufacturing techniques, the firm fine-tuned its expertise, building a reputation as a master oil maker and a specialist in first cold-pressed oils. In 2010, Florent passed the torch to his two daughters, Elisabeth and Élaine, marking the culmination of a gradual, multi-step succession process spread over several years. Working in tandem, the Bélanger sisters would go on to reinvent Maison Orphée’s business model.
- The objective of this case is, on the one hand, to study how Elisabeth and Elaine revitalized the company after the succession thanks to an entrepreneurial orientation based on innovation, risk-taking and proactivity.
- On the other hand, how this orientation determined the reinvention of the business model and favoured the growth and development of the company.
Main themes covered
- The entrepreneurial orientation and its impact on the reinvention of the business model
- The reinvention and development of a business model after a family succession
- Maintaining a sustainable competitive advantage
- Consolidating growth by reinventing a business model
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