Game: Competing in Africa’s Playing Fields: Abstract
Game: Competing in Africa’s Playing Fields is a case study by John Luiz and Stephanie Townsend.
In 2007, Jan Potgieter, chief executive of Massdiscounters (a division of Massmart), had steered Game, one of its general merchandise discounters, into investing far more vigorously in Africa. By June 2010, Game had shown significant growth in both turnover and profit, but Potgieter wanted the company’s operations in Africa to become even stronger, in anticipation of the entrance of an international player. Potgieter, therefore, had to find ways to protect Game against new players entering the African market.
This case will generate learning about the complexities of doing business in Africa.
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