Festival d’Aix-en-Provence: Making Opera a Living Art Form Giving Meaning to the World!

Description

Festival d’Aix-en-Provence: Making Opera a Living Art Form Giving Meaning to the World!: Abstract

In 2018, after ten years at the helm of the Festival Aix-en-Provence, Bernard Foccroulle had passed the reins to Pierre Audi, leaving behind him a uniquely positioned festival with a distinctive artistic vision renowned for its policy of accessibility and audience diversification. It was also distinguished by being firmly anchored both in its region and in the Mediterranean. In addition to the artistic and economic objectives that generally characterize such organizations, the Festival also had societal objectives. This case unfolds a few months before the passing of the torch.

Teaching objectives

• Determine and understand the challenges facing festivals
• Develop the ability to establish a strategic diagnosis highlighting the internal and external dimensions of the analysis (competition, resources and capabilities, mode of operation, etc.);
• Identify and explore strategic solutions using the available information and identify the necessary data
• Analyze a succession situation and the conditions required for it to be successful

Main themes covered

• Strategic diagnosis (competition, positioning, resources and skills, competitive advantage, stakeholder analysis)
• Hybrid organization
• Strategic orientations
• Strategy evaluation (relevance, acceptability, feasibility)
• Succession management

Additional information

Also available in French.

Teachers’ notes are available for university teachers only. Please contact the HEC Montréal Case Centre.