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ÉTUDE DE CAS. La détection d’opportunités à partir de l’observation, de l’écoute de la clientèle, et d’autres déclencheurs.
Ce cas raconte l’histoire de Claude Ananou, propriétaire-dirigeant de la Résidence Grand Large (GRL), un petit établissement parahôtelier en Martinique. Il met l’emphase sur la détection d’opportunités à partir de l’observation, de l’écoute de la clientèle, et d’autres déclencheurs.
Des notes pédagogiques sont disponibles pour les professeurs seulement. Contactez le Centre de cas HEC Montréal.
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