BRI Bayres Ritz International: Ready to Launch?: Abstract
This case describes the entrepreneurial process of an Argentinean Canadian who created a new international venture based on the demand of Vancouver firms for international human resource management services and of Argentinean nationals for overseas internships and vocational training. Students will learn about the entrepreneur’s background and how it influenced his opportunity recognition and organization of resources. They will also learn about business model evaluation and financial, personal, and social changes driven by entrepreneurship.
Teaching notes are available for professors. Contact the HEC Montréal Case Centre.
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