6 to 10
Showing 31–45 of 70 results
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Sally Williams Fine Foods: Getting to Market
50,00 $CASE STUDY. Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious.
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AXA Auto Insurance Canada (AAIC) – Part A
0,00 $CASE STUDY. Part A concerns the budgetary process, including the different stages of this process, its style, its difficulties and challenges, and its usefulness in formulating the organization’s strategy.
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Andbeyond: From Africa to India and Beyond
50,00 $CASE STUDY. Steven Fitzgerald,the chief executive officer of Andbeyond (originally Conservation Corporation Africa), a leader in luxury ecotourism, is taking his company to new climes.
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Hiring a Corporate Training Instructor: Divergent Interpretations of Selection Criteria
8,00 $ – 50,00 $CASE STUDY. Corporate Linguistic Consulting specializes in business-oriented linguistic training for government employees and is seeking to hire a new instructor.
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Excalibur Construction or the Dilemma of the Young Go-Getter
8,00 $ – 50,00 $CASE STUDY. A young engineer at a major Quebec construction company realizes that, over time, he has placed himself in a tricky legal and ethical position: at the request of his immediate superior, a man he respects and to whom he feels indebted, he has repeatedly falsified cost estimates for the public works projects his company is bidding on.
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Crisis at De Beers – 1992
8,00 $ – 50,00 $CASE STUDY. This case describes three potential threats to the monopolistic business model of De Beers Consolidated Mines in 1992.
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Sherbrooke Toyota: Following Market Trends
8,00 $ – 50,00 $CASES STUDY. How can Sherbrooke Toyota stand out from the local competition in a market of 200,000 people?
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The Municipality of Saint-Hyacinthe: The Purchase of a Public Address System
8,00 $ – 50,00 $CASE STUDY. Mr. Chrystian Lemire, Procurement Director for the City of Saint-Hyacinthe, must decide on how to assess the needs for the purchase and installation of a sound system for a public building.
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Executive Compensation at Lehman Brothers
8,00 $ – 50,00 $CASE STUDY. This case studies executive compensation at Lehman Brothers prior to the investment bank’s bankruptcy, in 2008, which played a key role in the worst global financial crisis in 70 years.
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Supply Contracts at SkiRetail
8,00 $ – 50,00 $CASE STUDY. This case allows students to learn about the newsvendor model and supply contracts concepts.
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Recycl’Art: Relaunching an Arts Festival
8,00 $ – 50,00 $CASE STUDY. Develop a marketing vision, or for more advanced students, a comprehensive marketing plan complete with a slogan and activities.
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The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success
8,00 $ – 50,00 $CASE STUDY. Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.
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Autopsy of a Data Breach: The Target Case
8,00 $ – 50,00 $CASE STUDY. This case revisits the events in late 2013 that gave rise to what was at the time the largest breach of confidential data in history.
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Between Medicine and Management: Saving the Canadian Red Cross
8,00 $ – 50,00 $CASE STUDY. This case describes Pierre Duplessis’ arrival in the position of Secretary-General and Chief Executive Officer of the Canadian Red Cross at the time of a major organizational crisis spanning several years, during which the Red Cross had to answer for its role in Canada’s tainted blood scandal.
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Telemetrix (B) – Telemetrix in Brazil: Indirect Export, Subcontract, or Licence?
8,00 $ – 50,00 $CASE STUDY. It focuses on the choice of an entry mode to penetrate a foreign market, in this case, Brazil, and, based on this choice, on the selection of a local business partner.
Showing 31–45 of 70 results