Marketing
Showing 46–60 of 113 results
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Plus d’un défi attend ce nouveau chef des ventes
8,00 $ – 50,00 $ÉTUDE DE CAS. Plus d’un défi attend ce nouveau chef des ventes : évaluer les représentants des deux entreprises, sélectionner les meilleurs, créer une seule équipe de vente attachée à une même culture d’entreprise.
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La diffusion de la technologie D-BOX
8,00 $ – 50,00 $ÉTUDE DE CAS. Ce cas propose une application des principes de marketing en introduction de nouveaux produits avec une emphase sur les barrières et les éléments facilitants à l’adoption ainsi que sur le concept d’externalités de réseau.
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Birdi Golf Apparel: Flying High or Swinging Low?
50,00 $CASE STUDY. In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.
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Woolworths SA : Something in the Yoghurt Mix
50,00 $CASE STUDY. In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA.
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Tashas Franchising: Will Service Stand in the Way of Success?
50,00 $CASE STUDY. It was a Saturday morning in April 2009 at Tashas at Atholl Square: the first Tashas that Natasha Sideris had opened, and her flagship store.
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Redhill High School: Free to Build Excellence
50,00 $CASE STUDY. Mike Russell, principal of the highly academic Redhill High School in the north of Johannesburg, had had a demanding start to his day.
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The Times: Bridging the Old with the New
50,00 $CASE STUDY. It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007.
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The Diffusion of D-BOX Technology
8,00 $ – 50,00 $CASE STUDY. This case proposes an application of marketing principles related to new product introduction, with an emphasis on adoption barriers and facilitators as well as on the concept of network externalities.
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Le marketing de soi, qu’est-ce exactement?
8,00 $ – 50,00 $ÉTUDE DE CAS. L’étudiant prend le rôle d’un coach expert en marketing de soi. Il doit analyser les personnages présentés afin d’y déceler les réticences et les idées erronées qu’ils expriment à ce sujet.
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Sally Williams Fine Foods: Getting to Market
50,00 $CASE STUDY. Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious.
Showing 46–60 of 113 results