Teaching license
Showing 706–720 of 1672 results
-
Bidorbuy: Bidding for First Place
50,00 $CASE STUDY. In November 2009, bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase bidorbuy, kalahari.net – a subsidiary of Naspers and a highly successful online retailer – indicated that it was going to compete directly with bidorbuy as an online marketplace.
-
Birdi Golf Apparel: Flying High or Swinging Low?
50,00 $CASE STUDY. In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company’s well-stocked shelves with pride – but also with a growing sense of unease.
-
Woolworths SA : Something in the Yoghurt Mix
50,00 $CASE STUDY. In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA.
-
Verity: In Tune with Viral Marketing
50,00 $CASE STUDY. Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album.
-
Pamodzi Investment Holdings: To List or Not To List?
50,00 $CASE STUDY. In January 2008, the black-owned Pamodzi Investment Holdings (PIH) was at a crossroads, as its chief executive officer (CEO), Ndaba Ntsele, sat down with his board to discuss how to finance the growth of the business.
-
MCM Wines in China: Taking on the Dragon
50,00 $CASE STUDY. In July 2009, businessman and entrepreneur, Martyn Mills of MCM Wines, reconsidered his marketing strategy.
-
Broad-based Black Economic Empowerment (BBBEE): 2004 to 2009
50,00 $CASE STUDY. One of the most important black economic empowerment events of the period 2004 to 2009 was the promulgation of the Broad-based Black Economic Codes of Good Conduct (the Codes) in February 2007.
-
Tashas Franchising: Will Service Stand in the Way of Success?
50,00 $CASE STUDY. It was a Saturday morning in April 2009 at Tashas at Atholl Square: the first Tashas that Natasha Sideris had opened, and her flagship store.
-
Tashas: Franchising the Boutique Café Experience
50,00 $CASE STUDY. At the beginning of 2009, Natasha Sideris, owner and founder of Tashas – a hugely popular gourmet café in Atholl Square, Sandton – was on the verge of a massive expansion: to open 25 franchises at upmarket centres around the country.
-
Redhill High School: Free to Build Excellence
50,00 $CASE STUDY. Mike Russell, principal of the highly academic Redhill High School in the north of Johannesburg, had had a demanding start to his day.
-
The Stokvel Sector: Opportunities and Challenges
50,00 $CASE STUDY. By 2009, stokvels (community-based savings clubs) were playing a substantial role in the South African economy.
-
The Times: Bridging the Old with the New
50,00 $CASE STUDY. It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007.
-
Maria Ramos: Transforming Transnet Strategy
50,00 $CASE STUDY. It was 21 February 2006. Maria Ramos, CEO of Transnet, one of the largest parastatals in South Africa, was facing a strike by the unions, representing more than 85 000 people.
-
Tembec Forest Products Division
8,00 $ – 50,00 $CASE STUDY. The Tembec case is designed to illustrate the use of activity-based costing (ABC) information to improve the division’s management control system.
-
The Diffusion of D-BOX Technology
8,00 $ – 50,00 $CASE STUDY. This case proposes an application of marketing principles related to new product introduction, with an emphasis on adoption barriers and facilitators as well as on the concept of network externalities.
Showing 706–720 of 1672 results