Marketing
Affichage de 31–45 sur 54 résultats
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Redhill High School: Free to Build Excellence
50,00 $CASE STUDY. Mike Russell, principal of the highly academic Redhill High School in the north of Johannesburg, had had a demanding start to his day.
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The Times: Bridging the Old with the New
50,00 $CASE STUDY. It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007.
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The Diffusion of D-BOX Technology
8,00 $ – 50,00 $CASE STUDY. This case proposes an application of marketing principles related to new product introduction, with an emphasis on adoption barriers and facilitators as well as on the concept of network externalities.
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TRSB (EN)
8,00 $ – 50,00 $CASE STUDY. This case can be used in a wide range of graduate and undergraduate courses such as marketing communications, digital marketing strategies, e-commerce, and entrepreneurship and innovation.
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Sally Williams Fine Foods: Getting to Market
50,00 $CASE STUDY. Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious.
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Canada’s Largest Health Website Goes Social
8,00 $ – 50,00 $CASE STUDY. The case focuses on comparing PasseportSante.net’s existing social features with those offered by competitors. Students learn about the analytical approach to making data-driven management decisions.
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Chhetrapati Vocational School
8,00 $ – 50,00 $CASE STUDY. This case explores whether Kiran Kharki, the Executive Director of Chhetrapati Vocational School (CVS), should jump on the dot.com bandwagon and develop an e-tailing website for his organization.
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« Horizon 2015 »: Just Us! Coffee Roasters’ Business Development Plan
8,00 $ – 50,00 $CASE STUDY. A five-year business development plan to consolidate the coffeehouse operations and the distribution division, and launch new commercial activities that would power Just Us!’s sustainable growth, in keeping with its social mission.
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Writing a Two-Pronged Annual Marketing Plan for Just Us! Coffee Roasters
8,00 $ – 50,00 $CASE STUDY. Although the company was prospering, the financial crisis of fall 2008, which triggered an economic recession, quickly prompted the management committee to consider producing a marketing plan for the coming year, to optimize the use of the organization’s resources.
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Sherbrooke Toyota: Following Market Trends
8,00 $ – 50,00 $CASES STUDY. How can Sherbrooke Toyota stand out from the local competition in a market of 200,000 people?
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Gatineau vs. Ottawa: Competing for the Same Clientele
8,00 $ – 50,00 $CASE STUDY. A deputy mayor of Gatineau, Quebec, wishes to emphasize the city’s unique strengths while minimizing comparisons with its neighbour, Ottawa, Canada’s national capital and a major tourism centre.
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Magex: Downtime of a Quasi-Monopoly
8,00 $ – 50,00 $CASE STUDY. Despite having a quasi-monopoly in Sherbrooke, Magex finds itself in a precarious position during the summer months. What might this small business do to ensure that its resources are used to full capacity throughout the year?
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Recycl’Art: Relaunching an Arts Festival
8,00 $ – 50,00 $CASE STUDY. Develop a marketing vision, or for more advanced students, a comprehensive marketing plan complete with a slogan and activities.
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A Tough Decision Facing an Enterprising Physician
8,00 $ – 50,00 $CASE STUDY. How can he effectively manage the Ottawa clinic, which is the source of many of his worries? The clinic meets the needs of local clients, but does not meet its profitability objectives.
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The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success
8,00 $ – 50,00 $CASE STUDY. Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.
Affichage de 31–45 sur 54 résultats