Marketing
Affichage de 46–54 sur 54 résultats
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Louis XIV Is in the Building
8,00 $ – 50,00 $CASE STUDY. Isabelle dreamed up an advertising campaign in which she and her team would demonstrate that these values are core to their client service. The question now is how to create a brand image that spotlights this value.
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FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
8,00 $ – 50,00 $CASE STUDY. Aiming to create a seamless experience focused on constant innovation, improvement, and added value, FirstCry faces challenges related to logistics, payment gateways, and intense competition to gain new customers in this lucrative market.
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Realigning Sales Territories at Garrick Oil and Lubricants
8,00 $ – 50,00 $CASE SUDY. This case presents the challenging situation facing Jonathan Wiley, a fresh MBA graduate who has recently been appointed regional sales manager. Wiley has to make a decision regarding the allocation of geographical territories to four territory sales managers.
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My Virtual Model: From 3D Model to 2D/3D Dressing Room
8,00 $ – 50,00 $CASE STUDY. Two-part case: First part, the stages of market research to take a concept and turn it into a commercializable product. Second part, the launch of the new application and its commercialization strategy.
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Export of American Fantasy World to the Chinese
8,00 $ – 50,00 $CASE STUDY. The 80-year-old Walt Disney Company is facing a new challenge in its attempts to export its American fantasy world to the Chinese.
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Pack Tech, Dubai: Does Trust Exist in Business Relationships?
8,00 $ – 50,00 $CASE STUDY. The case describes the situations that led to the breakdown of Pack Tech’s relationship with an Iranian agent, Sri Lankan customer and an aluminium foil supplier from Greece.
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Texas Instruments and the Branding of Light: The Digital Light Processing (DLP™) Case
8,00 $ – 50,00 $CASE STUDY. The case presents the use of the strategy of ingredient branding in a product category where this type of strategy is still relatively new.
Affichage de 46–54 sur 54 résultats