Raizcorp: Planting the Seeds for Entrepreneurial Growth and Prosperity: Abstract
Raizcorp chief executive Allon Raiz was faced each day with many applications to join his business incubation Prosperator programme. He knew what to look for in an entrepreneur, but it was not always “cut and dried”. In September 2012, he and his panel were considering an applicant who had passed all the tests with flying colours, and they were unanimous in their belief that he had what it took to be successful. His business, however, left them in doubt. It was a struggling IT support company, which they felt had no differentiating factors in an already overtraded industry.
This case was developed to be taught at a Masters level, but it has direct application to any entrepreneurship module or programme. It was designed to provide a thorough introduction to the theoretical and practical issues associated with entrepreneurship.
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