Flowcasting: A Breakthrough in Supply Chain Integration: Abstract
This case describes the events that led to a breakthrough in the field of supply chain integration: Flowcasting uses forecasts produced at the store level to replenish the entire supply chain. To highlight the importance of this breakthrough, the case explains the key events that led to the integration of the entire supply chain from store to factory, beginning with the 1958 publication of Forrester’s article, which first demonstrated the risks and uncertainties linked to silo management practices. The story is told through the actions of André Martin, a leading pioneer in this field.
The case demonstrates the benefits of Flowcasting through a simulation carried out in Mexico with two major players: Walmart and Procter & Gamble. It is these benefits that Martin had to underscore to convince an important Sam’s Club supplier to implement Flowcasting for the first time.