Cardosa’s Quest for Certification

Description

Cardosa’s Quest for Certification: Abstract

In organizations, learning and the associated changes it brings cannot be forced. Individuals who act as « learning champions » within an organization need to be convinced of the benefits of the learning initiative themselves so that they can take the « positive » message to their teams and become key facilitators and enablers within the organization. Otherwise, their negativity can influence their team members, especially if the team members are not sold on the initiative in the first place.

Additional information

Teaching notes are available for teachers only. Contact the HEC Montréal Case Centre for more information.