Revue Internationale de Cas en Gestion (RICG)
Affichage de 46–60 sur 215 résultats
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The International Expansion of Tim Hortons
8,00 $ – 50,00 $CASE STUDY. This case describes Tim Horton’s international expansion.
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Teaology: Innovative Skin Care Infuses Canadian Market
8,00 $ – 50,00 $CASE STUDY. This case presents the initial difficulties encountered by Teaology, an Italian skincare products manufacturer seeking to penetrate the Canadian market.
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Internationalizing a Sports Agency
8,00 $ – 50,00 $CASE STUDY. This case describes the internationalization of Pro-G Sports Management, an agency representing professional golfers in Europe and aiming to penetrate the hypercompetitive U.S. market.
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NEA Baptist Health System (EN)
8,00 $ – 50,00 $CASE STUDY. This case depicts an organization that is led by enthusiastic and inspiring leaders who, in just a few years, made great strides in deploying a lean-inspired management system.
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From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal
8,00 $ – 50,00 $CASE STUDY. This case recounts the implementation of a customer relationship management (CRM) system in what is considered a non-traditional use case for this category of enterprise system – a university.
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Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?
8,00 $ – 50,00 $CASE STUDY. Providing a stimulating organizational context and actual data, the case puts students in a real-life situation where they must screen markets based on both quantitative and qualitative criteria.
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Swisscom’s Entry into the On-Demand Home Service Economy: Partner or Acquire? Rent-a-Geek from Mila
8,00 $ – 50,00 $CASE STUDY. This two-part case discusses the development and management of the partnership between Swisscom and Mila, particularly how Mila grew from being a contractual partner to a fully owned subsidiary of Swisscom.
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The Personality Traits and Preferences of Some of Our Favourite Movie Characters: An Application Exercise Drawing upon Jung’s Theory of Psychological Types (Along with the Myers-Briggs Type Indicator) and the Five-Factor Model of Personality
8,00 $ – 50,00 $CASE STUDY. In-class exercise designed to help students deepen their understanding of different models of personality and practise applying those models to specific examples.
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Sustainability Challenges for an SME in an Artisanal Sector: Casavant Frères Pipe Organs
8,00 $ – 50,00 $CASE STUDY. The case deals with the sustainability of a very old SME in an artisanal sector.
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The Canadian Cancer Society: Consolidating Canada’s Cancer Charity Sector
8,00 $ – 50,00 $CASE STUDY. In October 2016, a merger between the Canadian Cancer Society (CCS) and the Canadian Breast Cancer Foundation (CBCF) was announced. This merger between the two charities was the largest in Canadian history.
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Alain St-Pierre: The Man Who Fought More Than Fire
8,00 $ – 50,00 $CASE STUDY. This case tells the story of Alain St-Pierre, fire captain and the most decorated firefighter in Montréal’s history, from childhood through retirement.
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A Difficult Move
8,00 $ – 50,00 $CASE STUDY. The case is based on a negotiation between two parties: the owners of a house being sold and their tenant.
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Digital Transformation at La Presse
8,00 $ – 50,00 $CASE STUDY. This (real) case takes place in the context of the newspaper industry, which is being turned upside down by powerful socio-technological changes.
Affichage de 46–60 sur 215 résultats