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7 résultats affichés
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Another Hotel on Route 62: Room for a Niche?
50,00 $CASE STUDY. Moyo believed that there could be scope for a disruptive hotel model on Cape Route 62, but it was crucial to target the right audience.
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Tashas Franchising: Will Service Stand in the Way of Success?
50,00 $CASE STUDY. It was a Saturday morning in April 2009 at Tashas at Atholl Square: the first Tashas that Natasha Sideris had opened, and her flagship store.
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Tashas: Franchising the Boutique Café Experience
50,00 $CASE STUDY. At the beginning of 2009, Natasha Sideris, owner and founder of Tashas – a hugely popular gourmet café in Atholl Square, Sandton – was on the verge of a massive expansion: to open 25 franchises at upmarket centres around the country.
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« Horizon 2015 »: Just Us! Coffee Roasters’ Business Development Plan
8,00 $ – 50,00 $CASE STUDY. A five-year business development plan to consolidate the coffeehouse operations and the distribution division, and launch new commercial activities that would power Just Us!’s sustainable growth, in keeping with its social mission.
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Writing a Two-Pronged Annual Marketing Plan for Just Us! Coffee Roasters
8,00 $ – 50,00 $CASE STUDY. Although the company was prospering, the financial crisis of fall 2008, which triggered an economic recession, quickly prompted the management committee to consider producing a marketing plan for the coming year, to optimize the use of the organization’s resources.
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The Future of Espoir Cafés: Balancing Human Resources and Marketing
8,00 $ – 50,00 $CASE STUDY. Until recently, the division has had its fair share of success. However, the level of profitability has been disappointing since 2008, and the preliminary financial results for 2009 have the management team worried.
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Just Us! Coffee Roasters Co-op – Coffeehouse Division Marketing Plan
8,00 $ – 50,00 $CASE STUDY. Although the company was prospering, the financial crisis of fall 2008, which triggered an economic recession, quickly prompted the management committee to consider producing a marketing plan for the coming year, to optimize the use of the organization’s resources.
7 résultats affichés