Commerce de détail
Affichage de 1–15 sur 22 résultats
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The Pug Predicament: Ethical Decision-Making in an Online Marketplace
8,00 $ – 50,00 $CASE STUDY. This case presents an ethical quandary faced by Rob Edwards, director of trust and safety of a large New Zealand-based C2C (customer-to-customer) online marketplace.
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Flowers4U.co.za: Satisfaction Infraction
50,00 $CASE STUDY. The client was still not satisfied with a solution Quinn had proposed the day before to make up for unmet expectations regarding flowers delivered on Valentines’ Day. He wondered how best to respond.
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Marou: Producing High-End Chocolate from Bean to Bar in Vietnam
8,00 $ – 50,00 $CASE STUDY. The case is intended for undergraduate students in management and can be used as an introduction to management, strategy, or entrepreneurship.
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Skoobs: A Bookshop Experience with a Difference
50,00 $CASE STUDY. When Marisa Torrani took a brief moment to relax in one of the elegant armchairs in her book emporium, Skoobs Theatre of Books, she drank in the scene with satisfaction.
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The Phone Shop: Growth and the Entrepreneur (Part B)
50,00 $CASE STUDY. In August 2009, Eran Brill, director of The Phone Shop (Pty) Ltd, a consumer electronic goods retailer, was about to renegotiate the lease on his Sandton City store.
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The Phone Shop: Growth and the Entrepreneur (Part A)
50,00 $CASE STUDY. In August 2006, the lease on The Phone Shop – a business that the Brill family had run for the past 18 years – was up for renewal.
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Bidorbuy: Bidding for First Place
50,00 $CASE STUDY. In November 2009, bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase bidorbuy, kalahari.net – a subsidiary of Naspers and a highly successful online retailer – indicated that it was going to compete directly with bidorbuy as an online marketplace.
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Sherbrooke Toyota: Following Market Trends
8,00 $ – 50,00 $CASES STUDY. How can Sherbrooke Toyota stand out from the local competition in a market of 200,000 people?
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Supply Contracts at SkiRetail
8,00 $ – 50,00 $CASE STUDY. This case allows students to learn about the newsvendor model and supply contracts concepts.
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The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success
8,00 $ – 50,00 $CASE STUDY. Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.
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Autopsy of a Data Breach: The Target Case
8,00 $ – 50,00 $CASE STUDY. This case revisits the events in late 2013 that gave rise to what was at the time the largest breach of confidential data in history.
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Fotolia N.A.: Acting like a Start-Up in a Mature Industry
8,00 $ – 50,00 $CASE STUDY. The Fotolia management team must find ways to grow Fotolia N.A., even as competitors also seek to exploit the « long tail » in the market. The case asks students to develop strategies to generate new revenue in this rapidly changing environment.
Affichage de 1–15 sur 22 résultats