Commerce de détail
Affichage de 1–15 sur 17 résultatsTrié du plus récent au plus ancien
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The Pug Predicament: Ethical Decision-Making in an Online Marketplace
8,00 $ – 50,00 $CASE STUDY. This case presents an ethical quandary faced by Rob Edwards, director of trust and safety of a large New Zealand-based C2C (customer-to-customer) online marketplace.
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Marou: Producing High-End Chocolate from Bean to Bar in Vietnam
8,00 $ – 50,00 $CASE STUDY. The case is intended for undergraduate students in management and can be used as an introduction to management, strategy, or entrepreneurship.
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Sherbrooke Toyota: Following Market Trends
8,00 $ – 50,00 $CASES STUDY. How can Sherbrooke Toyota stand out from the local competition in a market of 200,000 people?
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Supply Contracts at SkiRetail
8,00 $ – 50,00 $CASE STUDY. This case allows students to learn about the newsvendor model and supply contracts concepts.
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The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success
8,00 $ – 50,00 $CASE STUDY. Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.
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Autopsy of a Data Breach: The Target Case
8,00 $ – 50,00 $CASE STUDY. This case revisits the events in late 2013 that gave rise to what was at the time the largest breach of confidential data in history.
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Fotolia N.A.: Acting like a Start-Up in a Mature Industry
8,00 $ – 50,00 $CASE STUDY. The Fotolia management team must find ways to grow Fotolia N.A., even as competitors also seek to exploit the « long tail » in the market. The case asks students to develop strategies to generate new revenue in this rapidly changing environment.
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IT Governance at Oxford Industries: Information Architecture for Financial Data
8,00 $ – 50,00 $CASE STUDY. The degree to which the acquired organizations should function independently or be brought under one corporate information system is becoming an increasingly pressing issue.
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My Virtual Model: From 3D Model to 2D/3D Dressing Room
8,00 $ – 50,00 $CASE STUDY. Two-part case: First part, the stages of market research to take a concept and turn it into a commercializable product. Second part, the launch of the new application and its commercialization strategy.
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Putting on the Best Face for the Customers!
8,00 $ – 50,00 $CASE STUDY. Two employees of a large grocery store are subject to a disciplinary measure because they didn’t follow the company’s dress code.
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Henri, a Director Who Wishes You Well
8,00 $ – 50,00 $CASE STUDY. Following the growth of the business and an increase in the number of employees, Henri will face significant human resource management (HRM) challenges.
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Fired Because of a $20 Loan
8,00 $ – 50,00 $CASE STUDY. Under the company’s zero-tolerance policy, borrowing from the till is prohibited. As a result, the sales counsellor is fired for breach of trust.
Affichage de 1–15 sur 17 résultatsTrié du plus récent au plus ancien