stratégie de marketing
12 résultats affichés
-
Women in Wine: Can Principles Turn a Profit?
50,00 $CASE STUDY. CEO presents two courses of action to shareholders: focus resources on developing a more innovative marketing strategy or acquire a property to diversify into hospitality and farming ventures.
-
Another Hotel on Route 62: Room for a Niche?
50,00 $CASE STUDY. Moyo believed that there could be scope for a disruptive hotel model on Cape Route 62, but it was crucial to target the right audience.
-
Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?
50,00 $CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
-
Beauty Factory: Planning a Future in a Slow Economy
50,00 $CASE STUDY. Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products.
-
The Washing Powder Wars: Ariel versus Omo
50,00 $CASE STUDY. On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market.
-
Chhetrapati Vocational School
8,00 $ – 50,00 $CASE STUDY. This case explores whether Kiran Kharki, the Executive Director of Chhetrapati Vocational School (CVS), should jump on the dot.com bandwagon and develop an e-tailing website for his organization.
-
Writing a Two-Pronged Annual Marketing Plan for Just Us! Coffee Roasters
8,00 $ – 50,00 $CASE STUDY. Although the company was prospering, the financial crisis of fall 2008, which triggered an economic recession, quickly prompted the management committee to consider producing a marketing plan for the coming year, to optimize the use of the organization’s resources.
-
Magex: Downtime of a Quasi-Monopoly
8,00 $ – 50,00 $CASE STUDY. Despite having a quasi-monopoly in Sherbrooke, Magex finds itself in a precarious position during the summer months. What might this small business do to ensure that its resources are used to full capacity throughout the year?
-
Mythco Pharma Inc.: Analysis of Principles and Accounting Practices
8,00 $ – 50,00 $CASE STUDY. With this case, students are invited to critically analyse the quality of the firm’s principles, as well as its accounting practices.
12 résultats affichés