commerce électronique
7 résultats affichés
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Princess Auto
8,00 $ – 50,00 $CASE STUDY. This two-part case looks at flowcasting at Princess Auto, going beyond a simple presentation.
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Competing with Dragons: Amazon in China
8,00 $ – 50,00 $CASE STUDY. Amazon entered China in 2004 by acquiring Joyo, a local e-retailer, and rebranding it as Amazon China, implementing the technology and practices that had worked in the U.S.
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Kalahari.com: Going Places with the Marketplace
50,00 $CASE STUDY. In February 2010, online retail company kalahari.com, launched the Marketplace, a trading platform aimed at allowing third parties to use the kalahari.com site to sell their goods.
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Chhetrapati Vocational School
8,00 $ – 50,00 $CASE STUDY. This case explores whether Kiran Kharki, the Executive Director of Chhetrapati Vocational School (CVS), should jump on the dot.com bandwagon and develop an e-tailing website for his organization.
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FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
8,00 $ – 50,00 $CASE STUDY. Aiming to create a seamless experience focused on constant innovation, improvement, and added value, FirstCry faces challenges related to logistics, payment gateways, and intense competition to gain new customers in this lucrative market.
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Fotolia N.A.: Acting like a Start-Up in a Mature Industry
8,00 $ – 50,00 $CASE STUDY. The Fotolia management team must find ways to grow Fotolia N.A., even as competitors also seek to exploit the « long tail » in the market. The case asks students to develop strategies to generate new revenue in this rapidly changing environment.
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My Virtual Model: From 3D Model to 2D/3D Dressing Room
8,00 $ – 50,00 $CASE STUDY. Two-part case: First part, the stages of market research to take a concept and turn it into a commercializable product. Second part, the launch of the new application and its commercialization strategy.
7 résultats affichés