Case Studies
Showing 346–360 of 1140 resultsSorted by latest
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The Washing Powder Wars: Ariel versus Omo
50,00 $CASE STUDY. On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market.
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Beauty Factory: Planning a Future in a Slow Economy
50,00 $CASE STUDY. Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products.
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Kagiso Trust: Deciding its Future
50,00 $CASE STUDY. In November 2014, Kagiso Trust (KT) was at an important crossroads. Anti-apartheid struggle icons such as Dr Beyers Naudé and Archbishop Desmond Tutu had established the organisation with European Union (EU) funds in the 1980s to promote the struggle against apartheid.
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Old Mutual: Breaking into the Mass Market
50,00 $CASE STUDY. It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market.
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Ellerines and African Bank
50,00 $CASE STUDY. The primary teaching objective of this case is to understand the principals of mutually beneficial mergers and acquisitions.
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Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?
50,00 $CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
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Nando’s Chilli Sourcing: Innovation for Social Impact
50,00 $CASE STUDY. In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand.
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Kagiso Trust: Investing for Development Impact
50,00 $CASE STUDY. In November 2014, as the South African development agency, Kagiso Trust (KT) prepared to celebrate 30 years of existence in 2015, Themba Mola, KT’s chief operating officer, reflected on the development work that the organisation had done since it started out in 1985.
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Mowana Spa: A Top-to-toe Experience
50,00 $CASE STUDY. Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again.
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City Lodge Hotel Group: Redefining Segments and Brands
50,00 $CASE STUDY. In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation.
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Anheuser-Busch InBev and SABMiller: Would Strategic Benefits Come Easily with “Newco”?
50,00 $CASE STUDY. On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accepted.
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A Tale of Three Houses
50,00 $CASE STUDY. The first thing Thandie Dhlomo, sales partner at the Rawson Property Group, did when she arrived home on a chilly Friday evening in July 2016 was pour herself a glass of red wine, kick off her shoes and curl up on her couch.
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Shanduka Black Umbrellas: Giving Impetus to Black Enterprises
50,00 $CASE STUDY. In September 2016, Seapei Mafoyane, chief executive officer (CEO) of Shanduka Black Umbrellas (SBU), a business incubator targeting emerging black-owned enterprises, was busy writing her annual review for inclusion in SBU’s 2016 annual report.
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MTN in Nigeria: Sailing Too Close to the Wind?
50,00 $CASE STUDY. In July 2016, MTN’s newly appointed CEO, Rob Shuter, was considering how it was possible that the company had been fined a mammoth US$5.2 billion (R78 billion) by the Nigerian Communications Commission (NCC) in October 2015.
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Volkswagen South Africa: VW up! Marketing
50,00 $CASE STUDY. The purpose of this case is to provide a platform for discussion on the concepts of integrated marketing communication and online advertising including social media.
Showing 346–360 of 1140 resultsSorted by latest