Introduction to marketing

This course introduces students to the vibrant field of entrepreneurship and social innovation, focusing on the principles and practices that drive social entrepreneurship. As the world grapples with complex challenges, including environmental sustainability and social inequality, this course provides a comprehensive exploration of how innovative entrepreneurial approaches can create positive social change.

AFTER TAKING THE COURSE, STUDENTS WILL BE ABLE TO:

1. Understand the driving forces behind social entrepreneurship and its impact on society and the planet.
2. Gain insights into the emerging models of consumption that prioritize social value.
3. Explore the role and value of social entrepreneurship in the contemporary business landscape.
4. Analyze various types of social ventures and their key success factors.
5. Delve into the concept of social innovation and its role in creating impactful changes in society.
6. Develop skills in system thinking, ecosystem mapping, and innovative problem-solving strategies.
7. Learn about the process of creating and managing social entrepreneurial projects, including developing a clear vision and mission.