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ÉTUDE DE CAS. Ce cas constitue un exercice portant sur la recherche en marketing (plus particulièrement sur la construction de questionnaires et de guides d’entrevue) et est approprié pour les étudiants du 2e cycle.
Ce cas constitue un exercice portant sur la recherche en marketing (plus particulièrement sur la construction de questionnaires et de guides d’entrevue) et est approprié pour les étudiants du 2e cycle.
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CASE STUDY. Ross had summoned Kate to a meeting without telling her what it was about, stating only that it had to remain strictly confidential. He had just asked Kate to evaluate Martin Solten’s performance on a scale of 1 to 10.
CASE STUDY. With market growth in North America slowing down and U.S. regulators imposing strick limits on mergers and acquisitions. CN has now reached a crossroads. Is CN’s North American strategy still the right one?
CASE STUDY. This case study describes how Fiat Brazil developed a collaborative platform that combines crowdsourcing, open innovation and creative commons in order to develop a “futuristic concept car” called Fiat Mio.
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