Description
Top Glaciers Inc.: A New Ice Age?: Abstract
Top Glaciers Inc. (TG) is a Montreal-based company that emerged in early 2017 from the merger of four Quebec-based ice cream and sorbet companies – Bilboquet, Solo Fruit, Hudson, and Lambert. TG operates in the high-end “artisanal” ice cream and frozen dessert segment. Part A of the case is decisional: it asks students to conduct a business assessment of the company in June 2020 to determine TG’s strategy and priorities. Part B is short. It looks at the company’s evolution since the end of Part A.
Teaching objectives
- Develop the ability to diagnose a business and formulate strategic recommendations using analysis tools such as the business model canvas, the Ansoff matrix, and corporate strategy.
- Understand the differences and synergies between a B2C and a B2B business model for producing the same products.
- Analyze the creation of corporate advantage, which is more than just the sum of the advantages of various activities.
Multi-part case
- Part A
- Part B (included when buying a teacher license only)
Additional information
Teachers’ notes are available for university teachers only. Please contact the HEC Montréal Case Centre.
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