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ÉTUDE DE CAS. Ce cas porte sur le leadership de Herb Kelleher, principal dirigeant de Southwest Airlines (SWA), première compagnie aérienne américaine à bas prix.
Ce cas porte sur le leadership de Herb Kelleher, principal dirigeant de Southwest Airlines (SWA), première compagnie aérienne américaine à bas prix. Il aborde également l’impact de ce leadership sur le climat de service dans lequel travaillent les employés de L’entreprise.
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CASE STUDY. Musi-Blox is a project that aims to create musical composition software for non-musicians. The case deals with the struggles of young musicians who have recently become managers in a multimedia company.
CASE STUDY. This case evaluates the approach of BC Ferry Services Inc. (BC Ferries), a public marine transportation organization, to health, safety and environmental protection (HSE).
CASE STUDY. In October 2006, Ms. Suzanne Blanchet, President and Chief Executive Officer of Cascades Tissue Group (CTG), was pondering how much weight should be given to products sold under the CTG brand compared to those sold under distributors’ or retailers’ private labels.
