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ÉTUDE DE CAS. Ce cas porte sur le leadership de Herb Kelleher, principal dirigeant de Southwest Airlines (SWA), première compagnie aérienne américaine à bas prix.
Ce cas porte sur le leadership de Herb Kelleher, principal dirigeant de Southwest Airlines (SWA), première compagnie aérienne américaine à bas prix. Il aborde également l’impact de ce leadership sur le climat de service dans lequel travaillent les employés de L’entreprise.
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CASE STUDY. Musi-Blox is a project that aims to create musical composition software for non-musicians. The case deals with the struggles of young musicians who have recently become managers in a multimedia company.
CASE STUDY. This case study describes how Fiat Brazil developed a collaborative platform that combines crowdsourcing, open innovation and creative commons in order to develop a “futuristic concept car” called Fiat Mio.
CASE STUDY. Through a complete reorganization of work, she hopes to counter problems related to customer retention and finding new clients.
