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ÉTUDE DE CAS. Le cas retrace l’ascension et la disparition de la place canadienne d’affaires électroniques en biens directs, Procuron.
Le cas retrace l’ascension et la disparition de la place canadienne d’affaires électroniques en biens directs, Procuron. Le cas met en évidence les difficultés du positionnement d’une telle entreprise face aux besoins réels du marché.
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