HEC Montréal Case Centre

Montreal International: Open for Business

8,00 $ – 50,00 $

CASE STUDY. This decision-based case explores the Montreal International’s targeting and positioning strategy to attract foreign investors.

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Montreal International: Open for Business: Abstract

Montreal International (MI), a not-for-profit organization funded by the public and private sectors, is mandated to drive the Greater Montreal economy by attracting talent and sustainable wealth from abroad. In 2019, following the Quebec government’s announcement of an ambitious plan to double foreign direct investment (FDI) in five years, MI would have to prioritize industries and geographic areas while taking into account its organizational constraints and how to position itself relative to competing cities such as New York, Los Angeles, San Francisco, Toronto, and Vancouver.

Teaching objectives

  • Understand the role of IPAs and EDOs in attracting foreign direct investment (FDI).
  • Develop analytical skills to explain the location choices of foreign multinational corporations (MNCs).
  • Develop location marketing capabilities related to recommending a targeting and positioning strategy for a city.

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Teachers’ notes are available for university teachers only. Please contact the HEC Montréal Case Centre.

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