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ÉTUDE DE CAS. Ce cas traite de l’organisation d’un festival d’activités destiné à souligner le 25e anniversaire de fondation de la Cinémathèque québécoise, à changer son image et à recueillir des fonds en vue de la création d’un Musée de l’image en mouvement.
Ce cas traite de l’organisation d’un festival d’activités destiné à souligner le 25e anniversaire de fondation de la Cinémathèque québécoise, à changer son image et à recueillir des fonds en vue de la création d’un Musée de l’image en mouvement. Le cas relate la préparation, la réalisation et la réussite de ce projet.
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