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ÉTUDE DE CAS. L’histoire se passe dans une agence de publicité montréalaise qui connaît du succès.
L’histoire se passe dans une agence de publicité montréalaise qui connaît du succès. Son fondateur est très présent à l’extérieur de l’entreprise, mais néglige ses devoirs à l’interne. La situation dégénère rapidement entre ses équipes.
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CASE STUDY. This case describes the entrepreneurial process of an Argentinean Canadian who created a new international venture based on the demand of Vancouver firms for international human resource management services and of Argentinean nationals for overseas internships and vocational training.
CASE STUDY. This case traces Carrie Wagner’s career in a single, large international package delivery company over a 30-year period during which she rose through the ranks from a student’s summer job to senior executive positions.
CASE STUDY. In October 2006, Ms. Suzanne Blanchet, President and Chief Executive Officer of Cascades Tissue Group (CTG), was pondering how much weight should be given to products sold under the CTG brand compared to those sold under distributors’ or retailers’ private labels.
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