marketing mix
Showing all 5 results
-
Hansa Pilsener: Remaining Relevant in a Changing Market
50,00 $CASE STUDY. This case was written to provide a basis for discussion and learning about the principles of successful product positioning, and of successful communications in the marketing mix.
-
Team Barloworld: Building a Global Brand
50,00 $CASE STUDY. The objectives of this case are to generate learning about the principles of successful sponsorship and its role as a tool in the marketing mix.
-
Un volant quand vous en avez besoin
8,00 $ – 50,00 $ÉTUDE DE CAS. Ce cas propose des changements du consommateur quant au mode de transport de celui-ci. Le cas met en évidence certaines options qui s’offrent et s’interroge sur la façon dont un nouveau joueur pourrait s’inscrire dans ce nouveau cadre.
Showing all 5 results