Consumer goods
Showing 16–30 of 39 results
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Navigating Boardroom Politics at Molson
8,00 $ – 50,00 $CASE STUDY. This case covers the discussions and events that took place in 2004 at the family, board, and executive levels at Molson Inc.
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Chairman of the Board Eric Molson and Corporate Strategy: Letting CEOs Do Their Jobs … or Not
8,00 $ – 50,00 $CASE STUDY. The case lays the groundwork for a discussion of strategy and corporate governance in the context of a large family-controlled business.
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The International Expansion of Tim Hortons
8,00 $ – 50,00 $CASE STUDY. This case describes Tim Horton’s international expansion.
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Teaology: Innovative Skin Care Infuses Canadian Market
8,00 $ – 50,00 $CASE STUDY. This case presents the initial difficulties encountered by Teaology, an Italian skincare products manufacturer seeking to penetrate the Canadian market.
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Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?
8,00 $ – 50,00 $CASE STUDY. Providing a stimulating organizational context and actual data, the case puts students in a real-life situation where they must screen markets based on both quantitative and qualitative criteria.
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Marou: Producing High-End Chocolate from Bean to Bar in Vietnam
8,00 $ – 50,00 $CASE STUDY. The case is intended for undergraduate students in management and can be used as an introduction to management, strategy, or entrepreneurship.
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Offshoring: Where Should KindyBis Make Its Socks?
8,00 $ – 50,00 $CASE STUDY. This case presents a fictitious firm, KindyBis, which must decide whether or not to engage in offshoring, and if so, how.
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Hansa Pilsener: Remaining Relevant in a Changing Market
50,00 $CASE STUDY. This case was written to provide a basis for discussion and learning about the principles of successful product positioning, and of successful communications in the marketing mix.
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France’s “Horsegate” Scandal: Marketing Communications Addressing the Aftermath of a Food Fraud/Product Recall
8,00 $ – 50,00 $CASE STUDY. This case describes a major food fraud scandal that resulted in a much-publicized product recall.
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The Phone Shop: Growth and the Entrepreneur (Part A)
50,00 $CASE STUDY. In August 2006, the lease on The Phone Shop – a business that the Brill family had run for the past 18 years – was up for renewal.
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The Phone Shop: Growth and the Entrepreneur (Part B)
50,00 $CASE STUDY. In August 2009, Eran Brill, director of The Phone Shop (Pty) Ltd, a consumer electronic goods retailer, was about to renegotiate the lease on his Sandton City store.
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Woolworths SA : Something in the Yoghurt Mix
50,00 $CASE STUDY. In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA.
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Sally Williams Fine Foods: Getting to Market
50,00 $CASE STUDY. Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious.
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Sherbrooke Toyota: Following Market Trends
8,00 $ – 50,00 $CASES STUDY. How can Sherbrooke Toyota stand out from the local competition in a market of 200,000 people?
Showing 16–30 of 39 results