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Showing 31–45 of 221 results
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Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?
50,00 $CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
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Nando’s Chilli Sourcing: Innovation for Social Impact
50,00 $CASE STUDY. In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand.
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Kagiso Trust: Investing for Development Impact
50,00 $CASE STUDY. In November 2014, as the South African development agency, Kagiso Trust (KT) prepared to celebrate 30 years of existence in 2015, Themba Mola, KT’s chief operating officer, reflected on the development work that the organisation had done since it started out in 1985.
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Mowana Spa: A Top-to-toe Experience
50,00 $CASE STUDY. Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again.
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City Lodge Hotel Group: Redefining Segments and Brands
50,00 $CASE STUDY. In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation.
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Anheuser-Busch InBev and SABMiller: Would Strategic Benefits Come Easily with “Newco”?
50,00 $CASE STUDY. On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accepted.
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The Expansion of Choppies into Africa
50,00 $CASE STUDY. On a Saturday morning in early October 2015, Choppies chief executive officer (CEO), Ramachandran Ottapathu, made his weekly visit to a Choppies store.
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National Development Plan: The Outlook in 2016
50,00 $CASE STUDY. In December 2015, President Jacob Zuma’s decision to replace respected finance minister Nhlanhla Nene with David van Rooyen, an African National Congress backbencher, dealt the country its biggest financial blow since the start of democracy in 1994.
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A Tale of Three Houses
50,00 $CASE STUDY. The first thing Thandie Dhlomo, sales partner at the Rawson Property Group, did when she arrived home on a chilly Friday evening in July 2016 was pour herself a glass of red wine, kick off her shoes and curl up on her couch.
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Legendary Retail Brands: A Sustainable Business Model?
50,00 $CASE STUDY. With many years of experience as an entrepreneur and businessman, Alan Reeves, chief operating officer (COO) of Legendary Retail Brands (LRB), which was the shareholder and administrator of the Mica, DIY Depot and House of Paint and Décor voluntary buying group (VBG) brands, was continuously thinking about the next step for the group.
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Shanduka Black Umbrellas: Giving Impetus to Black Enterprises
50,00 $CASE STUDY. In September 2016, Seapei Mafoyane, chief executive officer (CEO) of Shanduka Black Umbrellas (SBU), a business incubator targeting emerging black-owned enterprises, was busy writing her annual review for inclusion in SBU’s 2016 annual report.
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MTN in Nigeria: Sailing Too Close to the Wind?
50,00 $CASE STUDY. In July 2016, MTN’s newly appointed CEO, Rob Shuter, was considering how it was possible that the company had been fined a mammoth US$5.2 billion (R78 billion) by the Nigerian Communications Commission (NCC) in October 2015.
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Volkswagen South Africa: VW up! Marketing
50,00 $CASE STUDY. The purpose of this case is to provide a platform for discussion on the concepts of integrated marketing communication and online advertising including social media.
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Human Rights Watch: The Burma Situation
8,00 $ – 50,00 $CASE STUDY. This two-part case deals with the events surrounding the monitoring by Human Rights Watch (HRW) of human rights violations targeting Rohingya Muslims in Burma in October 2012.
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Sun Hung Kai: A Governance Crisis in a Family Firm
8,00 $ – 50,00 $CASE STUDY. The case study documents an incident involving one of the world’s largest family-owned, publicly traded firms.
Showing 31–45 of 221 results