Guy Latraverse and Show Business: A Story of Successful Co-management
HEC Montréal Case Centre

Guy Latraverse and Show Business: A Story of Successful Co-management

8,00 $ – 50,00 $

CASE STUDY. This case looks at his career as agent, manager and producer of shows on stage and television, and at the very profitable Guy Latraverse/Rénald Paré tandem.

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Guy Latraverse and Show Business: A Story of Successful Co-management: Abstract

Guy Latraverse is a pioneer in Quebec’s music industry. Since 1960, he has produced shows of both French singers and Quebec singers. This case draws a portrait of the man who does not hide his struggle with manic depression and chronicles the major successes of his career, but also his bitter failures. This case looks at his career as agent, manager and producer of shows on stage and television, and at the very profitable Guy Latraverse/Rénald Paré tandem.

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Also available in French.

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