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ÉTUDE DE CAS. Une entreprise familiale exportatrice confrontée à un manque de coordination entre la production et l’aspect commercial ainsi qu’à des tensions entre les membres de la famille.
Une entreprise familiale exportatrice confrontée à un manque de coordination entre la production et l’aspect commercial ainsi qu’à des tensions entre les membres de la famille.
Des notes pédagogiques sont disponibles pour les professeurs seulement. Contactez le Centre de cas HEC Montréal.
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CASE STUDY. This case traces Carrie Wagner’s career in a single, large international package delivery company over a 30-year period during which she rose through the ranks from a student’s summer job to senior executive positions.
CASE STUDY. Case A is designed to teach students the concept of effectuation entrepreneurship and how to evaluate business opportunities. Case B teaches students how to analyze business concepts and evaluate business models using the New Venture Template.
CASE STUDY. Through a complete reorganization of work, she hopes to counter problems related to customer retention and finding new clients.
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