2015
Affichage de 1–15 sur 130 résultats
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MEC Protocol: Montreal Protocol for the Evaluation of Communication
170,00 $PROTOCOL. The Montreal Evaluation of Communication (MEC) is a clinical test to evaluate communication ability in people who have problems with communication in the absence of aphasia such as patients with right hemisphere stroke or damage to the frontal lobes.
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City Lodge Hotel Group: Redefining Segments and Brands
50,00 $CASE STUDY. In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation.
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Mowana Spa: A Top-to-toe Experience
50,00 $CASE STUDY. Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again.
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Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?
50,00 $CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
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Massbuild: Culture “Gets it Done”
50,00 $CASE STUDY. In February 2015, Llewellyn Walters, CEO of Massbuild, the building products division of Massmart, a warehouse retail organisation, was perplexed by the results of the 2014 employee engagement survey.
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Ellerines and African Bank
50,00 $CASE STUDY. The primary teaching objective of this case is to understand the principals of mutually beneficial mergers and acquisitions.
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Old Mutual: Breaking into the Mass Market
50,00 $CASE STUDY. It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market.
Affichage de 1–15 sur 130 résultats