Television Channels in India: Strategic Growth Perspectives

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Television Channels in India: Strategic Growth Perspectives: Abstract

The Indian entertainment and media industry is one of the fastest-growing sectors in India. The liberalization era paved the way for foreign direct investment (FDI) in the entertainment and media industry. The Indian television system is one of the most dynamic and extensive systems in the world, providing coverage to over 90% of India’s 100 million people. By 1982, television had emerged as the government’s pre-eminent media organization due to its national coverage. International satellite broadcasting, introduced in 1991, led to the rapid proliferation of small-scale cable systems. Television broadcasting companies are facing a shortage of content and programming costs are also rising beyond normal trends.

This case discusses the growth strategies of major entertainment, niche and news channels. Star India‘s biggest strength is its programming. India is one of the few countries in the world that can boast of the size of its news channels.

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