Mrs. Pham Thi Huan and Health Crises

Description

Mrs. Pham Thi Huan and Health Crises: Abstract

Case A describes Mrs. Pham Thi Huan’s extraordinary journey from humble beginnings to financial success, as well as the avian flu epidemic’s disastrous impact on Vietnam’s poultry industry in 2003. The case also describes the beginning of her social entrepreneurship process, from the moment she decided to assume a role in solving the crisis to her discovery of a business opportunity.

Case B shows how Mrs. Ba Huan’s efforts to save farms during the bird flu crisis propelled her family business to astonishing success, both in terms of profitability and social impact. It also details how the COVID-19 pandemic forced Ba Huan JSC to rethink its business model.

Teaching objectives

• Understand that not all social and economic problems can be solved by the public or philanthropic sectors;
• Understand stakeholder theory and the theory of change;
• Reflect on entrepreneurial social responsibility;
• Understand the concept of social entrepreneurship and the motivations of social entrepreneurs;
• Propose an action plan to grow the company and its social impact in times of crisis;
• Master the essential tools for assessing a social business opportunity;
• Propose an action plan to realize this opportunity given the company’s current resources and capabilities;
• Understand the challenges of business growth.

Additional information

Also available in French.

Teachers’ notes are available for university teachers only. Please contact the HEC Montréal Case Centre.