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CASE STUDY. Van der Walt wondered whether the introduction of the BabyTurtle and the MiniTurtle, the company’s newest products, would improve the growth rate of the company.
CASE STUDY. In April 2011, Hani Niayesh, owner and managing director of breakfast cereal manufacturer, Tia’s Muesli, received an unexpected phone call from the Pick n Pay Hypermarket Head Office.