Culture
7 résultats affichés
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Fender vs. Gibson (English)
8,00 $ – 50,00 $CASE STUDY. This three-part case tells the story of Gibson and Fender, two of the biggest success stories in the guitar industry.
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Festival d’Aix-en-Provence: Making Opera a Living Art Form Giving Meaning to the World!
8,00 $ – 50,00 $CASE STUDY. In 2018, after ten years at the helm of the Festival Aix-en-Provence, Bernard Foccroulle had passed the reins to Pierre Audi. This case unfolds a few months before the passing of the torch.
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Patreon and Arts Funding
8,00 $ – 50,00 $CASE STUDY. The objective of this case is to make students think about the problem of funding artists and thus various possible business models in the arts.
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Pretty Lights and BitTorrent Bundles
8,00 $ – 50,00 $CASE STUDY. The case serves as a springboard for exploring issues related to the monetization of music, copyright, and the marketing of cultural offerings.
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Geneviève Salbaing and the Story of Ballets Jazz Montréal: Dancing to the Rhythm of Time
8,00 $ – 50,00 $CASE STUDY. This case highlights the role of organizational entrepreneur Geneviève Salbaing in the creation, development and internationalization of Les Ballets Jazz de Montréal (BJM).
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Recycl’Art: Relaunching an Arts Festival
8,00 $ – 50,00 $CASE STUDY. Develop a marketing vision, or for more advanced students, a comprehensive marketing plan complete with a slogan and activities.
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The Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success
8,00 $ – 50,00 $CASE STUDY. Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.
7 résultats affichés