Biens de consommation
Affichage de 16–30 sur 45 résultats
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Navigating Boardroom Politics at Molson
8,00 $ – 50,00 $CASE STUDY. This case covers the discussions and events that took place in 2004 at the family, board, and executive levels at Molson Inc.
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Chairman of the Board Eric Molson and Corporate Strategy: Letting CEOs Do Their Jobs … or Not
8,00 $ – 50,00 $CASE STUDY. The case lays the groundwork for a discussion of strategy and corporate governance in the context of a large family-controlled business.
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The International Expansion of Tim Hortons
8,00 $ – 50,00 $CASE STUDY. This case describes Tim Horton’s international expansion.
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Teaology: Innovative Skin Care Infuses Canadian Market
8,00 $ – 50,00 $CASE STUDY. This case presents the initial difficulties encountered by Teaology, an Italian skincare products manufacturer seeking to penetrate the Canadian market.
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Cycles Devinci: Develop an Asia-Pacific Internationalization Strategy?
8,00 $ – 50,00 $CASE STUDY. Providing a stimulating organizational context and actual data, the case puts students in a real-life situation where they must screen markets based on both quantitative and qualitative criteria.
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Marou: Producing High-End Chocolate from Bean to Bar in Vietnam
8,00 $ – 50,00 $CASE STUDY. The case is intended for undergraduate students in management and can be used as an introduction to management, strategy, or entrepreneurship.
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Offshoring: Where Should KindyBis Make Its Socks?
8,00 $ – 50,00 $CASE STUDY. This case presents a fictitious firm, KindyBis, which must decide whether or not to engage in offshoring, and if so, how.
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Hansa Pilsener: Remaining Relevant in a Changing Market
50,00 $CASE STUDY. This case was written to provide a basis for discussion and learning about the principles of successful product positioning, and of successful communications in the marketing mix.
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France’s “Horsegate” Scandal: Marketing Communications Addressing the Aftermath of a Food Fraud/Product Recall
8,00 $ – 50,00 $CASE STUDY. This case describes a major food fraud scandal that resulted in a much-publicized product recall.
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Anheuser-Busch InBev and SABMiller: Would Strategic Benefits Come Easily with “Newco”?
50,00 $CASE STUDY. On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accepted.
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Beauty Factory: Planning a Future in a Slow Economy
50,00 $CASE STUDY. Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products.
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The Washing Powder Wars: Ariel versus Omo
50,00 $CASE STUDY. On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market.
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Tia’s Muesli: Small Dog in the Big Dogs’ Lair
50,00 $CASE STUDY. In April 2011, Hani Niayesh, owner and managing director of breakfast cereal manufacturer, Tia’s Muesli, received an unexpected phone call from the Pick n Pay Hypermarket Head Office.
Affichage de 16–30 sur 45 résultats