stratégie concurrentielle
3 résultats affichés
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Competing with Dragons: Amazon in China
8,00 $ – 50,00 $CASE STUDY. Amazon entered China in 2004 by acquiring Joyo, a local e-retailer, and rebranding it as Amazon China, implementing the technology and practices that had worked in the U.S.
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Bidorbuy: Bidding for First Place
50,00 $CASE STUDY. In November 2009, bidorbuy was the largest South African online marketplace. Following a failed attempt earlier in the year to purchase bidorbuy, kalahari.net – a subsidiary of Naspers and a highly successful online retailer – indicated that it was going to compete directly with bidorbuy as an online marketplace.
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Netflorist: Maintaining Momentum
50,00 $CASE STUDY. When Netflorist managing director Ryan Bacher was involved in establishing Netflorist, the company had the normal teething problems of building a business, but it didn’t have to worry about local online competition.
3 résultats affichés