innovation
12 résultats affichés
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Co-creation in Question(s): The Metamorphosis of the Montreal Insectarium
8,00 $ – 50,00 $CASE STUDY. In 2010, Anne Charpentier, director of the Montreal Insectarium, a natural history museum dedicated to insects, was mandated to metamorphose her museum, whose dilapidated facilities were bursting at the seams.
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Altis Biologics: From Labs to Riches
50,00 $CASE STUDY. Doctor Nicolaas Duneas was in a quandary: as he sat in his dishevelled office at the Tshwane University of Technology (TUT), he pondered the future of his company Altis Biologics.
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The Diffusion of D-BOX Technology
8,00 $ – 50,00 $CASE STUDY. This case proposes an application of marketing principles related to new product introduction, with an emphasis on adoption barriers and facilitators as well as on the concept of network externalities.
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An Ecological Analysis Procedure to Assess Health Promotion Programs: An Instruction Manual
0,00 $MANUAL. This manual is about innovative practices in health promotion, one of the key ideas that led to the new public health movement.
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Serban Teodoresco: From Survivor to Intrapreneur
8,00 $ – 50,00 $CASE STUDY. This case describes Serban Teodoresco’s life and career. In 1978 he entered École Polytechnique to study mechanical engineering but would ultimately make his name in Montreal and abroad as a market developer and intrapreneur.
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My Virtual Model: From 3D Model to 2D/3D Dressing Room
8,00 $ – 50,00 $CASE STUDY. Two-part case: First part, the stages of market research to take a concept and turn it into a commercializable product. Second part, the launch of the new application and its commercialization strategy.
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Texas Instruments and the Branding of Light: The Digital Light Processing (DLP™) Case
8,00 $ – 50,00 $CASE STUDY. The case presents the use of the strategy of ingredient branding in a product category where this type of strategy is still relatively new.
12 résultats affichés