industrie de la bière
4 résultats affichés
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Molson’s Quest for Principles and Good Governance
8,00 $ – 50,00 $CASE STUDY. This case looks at the vagaries of Molson’s corporate governance during the period from 1995 to 2003, which led to a declaration of the Molson Family Principles and a review of the board of directors’ effectiveness initiated by Eric Molson, its chair.
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Juggling Shareholders’ Expectations: The Molson-Coors Merger
8,00 $ – 50,00 $CASE STUDY. The case explains how Eric Molson and other stakeholders managed to convince Molson shareholders to approve a merger of equals with Coors.
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Navigating Boardroom Politics at Molson
8,00 $ – 50,00 $CASE STUDY. This case covers the discussions and events that took place in 2004 at the family, board, and executive levels at Molson Inc.
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Hansa Pilsener: Remaining Relevant in a Changing Market
50,00 $CASE STUDY. This case was written to provide a basis for discussion and learning about the principles of successful product positioning, and of successful communications in the marketing mix.
4 résultats affichés