gestion de la relation client
3 résultats affichés
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From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal
8,00 $ – 50,00 $CASE STUDY. This case recounts the implementation of a customer relationship management (CRM) system in what is considered a non-traditional use case for this category of enterprise system – a university.
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Fairway Hotel: Customer Lifetime Value through a Loyalty Programme?
50,00 $CASE STUDY. In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward her loyal guests.
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Realigning Sales Territories at Garrick Oil and Lubricants
8,00 $ – 50,00 $CASE SUDY. This case presents the challenging situation facing Jonathan Wiley, a fresh MBA graduate who has recently been appointed regional sales manager. Wiley has to make a decision regarding the allocation of geographical territories to four territory sales managers.
3 résultats affichés